By Fred Towns, President, New Age Electronics
One positive outcome of the digital shift brought on by the pandemic is the adoption of high-quality electronics to complement new ways of working and learning. We know this is evident in hybrid workplaces, but it is just as prevalent in colleges and universities. Students are especially savvy consumers of gaming electronics, and it’s important for them to feel connected with others. Having the right accessories, like a microphone with crystal clear audio and a stable and reliable keyboard can make all the difference in a gaming experience that complements online classes as well.
Computer microphones promote dynamic communication in any recording situation
College campuses are ripe for digital engagement, especially when it comes to gaming and e-sports. Even though many universities have reverted to in-person learning, many aspects of digital learning are either here to stay, or students have carried over the capabilities into their free time as an extension of their social lives. Retailers should be prepared to offer a range of products to fit collegiate consumers’ needs.
Microphones play a huge role in promoting digital engagement, especially those that can withstand the rumbles of daily life and help mitigate background noise. When friends get together for a round of e-sports, high quality mics like the HyperX QuadCast S offer optimal sound quality that reduces echo and other disruptive effects for a better gaming experience.
We’ve seen a wave of young content creators on college campuses with the rising popularity of podcasts. Being able to create an engaging platform where students can dive into a topic that interests them is a great way to explore the medium and having a microphone that is portable and durable while also achieving professional broadcast quality is a gamechanger.
The stunning RGB lighting and dynamic effects of the HyperX QuadCast S adds style to any stream or setup and is customizable via HyperX NGENUITY software. This all-inclusive mic features an anti-vibration shock mount and built-in pop filter to help muffle plosive sounds.
Keyboards that are both reliable and durable can also be stylish and tactile.
Gaming keyboards across the market have a number of components that enhance user experience. While opinions differ on what features are most important, there are a few that stand out as must-haves. Wired keyboards are essential, especially for gamers who want a competitive edge. Wired keyboards are 80 milliseconds faster than wireless ones, which, for serious gamers, makes a considerable difference. A USB portal allows for easy plug-and-play into the student’s computer and doesn’t require charging, since the power feeds into the keyboard from the computer. Durability is also key. College campuses are not always calm and still, especially when groups of people are gaming in the same room. Retailers should be able to offer keyboards that are designed for stability and reliability, spill-resistant and built to last. For students looking to enhance their keyboard’s style and performance without breaking the bank, HyperX Alloy Core RGBTM is ideal.
The HyperX Alloy Core RGBTM boasts its signature radiant light bar and smooth, dynamic lighting effects. Balancing both brilliance and budget, the dedicated media controls and quick access buttons place control right at your fingertips. It’s stylish, nicely featured, and durable – making it a great all-around multimedia keyboard for gamers.
Lighting features aren’t just for style. While many consumers love how the visual effects look, the backlit keyboards also help gamers see the keys more clearly. Tactile keys that are anti-ghosting are a must-have. Soft-touch keys that give the gamer some tactile feedback is helpful and satisfying but also quiet, which roommates would likely appreciate, especially if the user is going to use the keyboard for both gaming and homework.
Anti-ghosting is also critical. In the heat of a competition, being able to tap as many keys as you can in little time is required to stay competitive.
Emerging from the pandemic, college campuses are mirroring many workplaces in their approach to in-person versus digital interaction. The good news is that they now have the flexibility to pick and choose what works best, resulting in hybrid solutions that are adaptable.
Retailers should not only be well-stocked with electronics that support the gaming industry, but also be prepared to advise consumers on the array of options that fit their needs, factoring in mobility, versatility, style, comfort and durability.
Fred Towns is President of New Age Electronics, responsible for setting the company’s strategic direction and identifying new growth opportunities. Serving in this capacity since 2011, Towns oversees the organization’s business development, marketing, and customer service. With more than 35 years of experience in the consumer technology industry, Towns previously held the position of Senior Vice President, Sales and Marketing at Panasonic Consumer Electronics Corp. He also sits on CTA’s Executive Board, an advisory committee that helps set public policy positions and priorities for the association, and serves as industry chair of the Anti-Defamation League’s National Consumer Technology division.