Home Gadgets Belkin Debuts a New Power Cube

Belkin Debuts a New Power Cube

Belkin this week announced that a new power strip product, the  3-Outlet Power Cube with USB-A, is now available through Amazon, at an MSRP of $24.99.

The product features three AC outlets, 3 USB-A ports, and a 5  ft/1.5 m cable. It also comes with a two-year warranty. The product is capable of charging up to six devices at a time.

“Belkin has been a leading and trusted power brand for 40 years, bringing to market innovative solutions that are principally engineered with safety and compliance in mind. We are not a brand that cuts corners,” Jon Roepke, director of product management at Belkin, said in the release.

“The Power Cube is the latest addition to our broad portfolio of power and connectivity products, offering consumers a palm-sized, modern power solution for everyday use and even on the go – it’s small enough to pack in a carry-on.”

Also this week, Belkin announced what it called a “rebranding,” including a new logo. The rebrand is meant to “[reposition] the brand for the needs of today and tomorrow, while staying authentic to its 40-year legacy of creating captivating solutions. The visual identity of the brand has been refreshed to adapt and scale for the needs of a modern business, as Belkin expands into new product categories and channels at breakneck speed.”

Belkin retained the visual communications agency North in order to carry out the rebrand.

“We approached this rebrand with empathy to our consumers’ needs and wants to re-articulate our purpose, principles, and personality. This was approached through a rigorous process of listening and systematic balancing of the equities of our past, present, and future. Our continued signature is our commitment to designing quality and innovative solutions that empower people’s potential to achieve more with their everyday passions,”  Wesley Kim, vice president of marketing, said.

Back in June, Belkin introduced a new 3-in-1 charging stand, meant to provide fast charging for Apple devices. That product had an MSRP of $149.99.

Belkin was purchased by Foxconn in 2018, but it now operates as an independent subsidiary of that company.