The ŌURA Ring was something of a breakout wearable product during the lockdown phase of the pandemic, popping up everywhere from everyday pandemic workout returns to the NBA bubble.
Now, the company has announced its latest product, the Oura Gen3 Horizon. It features a ring that is “completely round,” and in a new color, “Rose Gold.”
“One of the most powerful attributes of the ŌURA Ring is its form factor,” Tom Hale, ŌURA CEO, said in the announcement. “Our research shows that consumers want a tracker that empowers them to live healthier, seamlessly fits into their lives, and looks and feels good on the body. The new Oura Horizon furthers our promise to deliver the most innovative and advanced health tracker while maintaining exceptional comfort and design.”
The company’s website lists the Horizon as one of two types of ŌURA Ring Gen3, with the other the Heritage; both with a listed price of $349. Available colors, in addition to the new Rose Gold, include Silver, Black, Stealth, and Gold. Heritage was unveiled back in January.
“While ŌURA’s authority started in sleep, a critical foundation to health, the Generation 3 technology platform marked an important step for the company in providing members with more data for a complete, holistic picture of their health,” the company added. “ŌURA is now part of a wider industry shift from singularly tracking sleep or activity to monitoring overall daily health and well-being on an ongoing basis, while also leading the charge in women’s health – a historically underserved market in tech and wellness.”
The company also announced that it will roll out Improved Sleep Staging later this year.
ŌURA has also released a new 30-second commercial, featuring the NBA’s Chris Paul and Olympic gold medal skier Lindsey Vonn. Other endorsers include the NFL’s Odell Beckham Jr., entrepreneur Arianna Huffington, surfer Carissa Moore, and Olympic swimmer Katie Ledecky.