Home Business News CE Today 10/10/23: News from Motorola, Hisense, and Roborock

CE Today 10/10/23: News from Motorola, Hisense, and Roborock

CE Today 10/10/23

Explore the latest trends and news in the CE (Consumer Electronics) space. Stay tuned daily for more updates.

Motorola Unveils New Edge-2023 and Razr-2023 Smartphones

Photo courtesy of Motorola.

Motorola is introducing its latest offerings in North America, with the new Motorola Edge-2023 and Motorola Razr-2023.

The Motorola Edge-2023 combines style and functionality with a sleek design, boasting a 50MP high-res camera with a wide f/1.4 aperture for outstanding low-light photography.

Its 6.6″ pOLED display with HDR10+ and a 144Hz refresh rate offers cinematic entertainment. Powered by a MediaTek Dimensity 7030 chipset and featuring 8GB of RAM, it ensures smooth performance. The phone comes with a 4400mAh battery and 68W TurboPower charging, available for $599.99 in the U.S. and $849.99 in Canada starting October 10.

Photo courtesy of Motorola.

On the other hand, the Motorola Razr-2023 brings foldable technology to a broader audience at an accessible price. It introduces “Moto Unplugged” software, allowing users to control app access for a digital break.

The device features a 64MP main camera, Flex View technology for hands-free use, a 6.9″ pOLED display with up to 144Hz refresh rates, and Dolby Atmos® audio.

It comes with a 4200mAh battery, supports 30W TurboPower charging, and costs $599.99 (limited time offer) in the U.S. and $999.99 in Canada. Pre-orders start on October 12 in the U.S. and October 19 in Canada, with various availability dates depending on carriers and retailers.

Hisense Launches ‘Upgrade Season™’ Campaign with NBA Partnership

Hisense has reaffirmed its role as the Official TV and Home Appliance Partner of the NBA with the launch of its annual “Upgrade Season™” campaign, coinciding with the NBA season. Running until November 30, 2023, the campaign will be showcased across various NBA social media platforms, YouTube Select, and participating retailers.

Photo courtesy of Hisense.

The campaign features enticing limited-time deals, a complimentary NBA® 2K24 video game for select TV purchases, exclusive promotional prices on Hisense TVs and home appliances, and an exciting sweepstakes. NBA All-Star Jayson Tatum joins forces with Hisense to provide fans with an opportunity to enhance their living spaces, gaming setups, and home entertainment experiences with fantastic offers and a chance to win prizes. Hisense aims to deliver quality and performance at outstanding value through this campaign, making upgrades accessible to everyone. The promotion also includes “Upgrade Deal of the Week” offers and a sweepstakes with grand prizes like a trip to NBA All-Star Weekend and more.

Roborock Expands into Target Stores with the Launch of S7 Max Ultra Robot Vacuum and Mop

Photo courtesy of Roborock.

Roborock has announced its expansion into over 180 selected Target stores across the United States, marking its debut in brick-and-mortar retail. Target shoppers will have access to Roborock’s latest addition to its premium S-Series, the S7 Max Ultra. This robot vacuum and mop combo, the S7 Max Ultra, offers users a comprehensive hands-free cleaning experience, combining powerful self-maintenance features, cleaning capabilities, and intelligent app functionality for ease of use.

With a powerful 5,500Pa suction, the vacuum efficiently cleans floors and carpets. It also features Roborock’s proprietary VibraRise® mopping system, which adjusts automatically for carpeted surfaces and scrubs floors vigorously. The S7 Max Ultra includes obstacle avoidance technology and LIDAR-based navigation for efficient cleaning. This expansion into Target stores demonstrates Roborock’s commitment to simplifying daily life with innovative home cleaning solutions. The pricing and release date details were not provided in the provided information.