Home Business News New Apple Lineup Has Powerful Chips and Affordable Prices

New Apple Lineup Has Powerful Chips and Affordable Prices

Apple Releases New Products and Affordable Prices

Big news out of Apple today as the tech behemoth unveiled a slew of new products in a livestream event on the company’s website. The new devices include new the Mac Studio and Studio Display desktop, the new iPhone SE, an updated iPad Air, and the M1 Ultra, a supercharged chip for personal computers. When compared to the 2020 edition, the 2022 iPhone SE features 5G, an A15 Bionic chip, and an updated camera, which includes Smart HDR 4. The iPhone SE will be available for a more affordable price of $429. And, if you are looking for a desktop tailored to your professional needs, the Mac Studio features a 27-inch 5K Retina screen and a tracking camera to keep you centered in the picture as you move around the room. It is also powered by the new M1 Ultra chip, which interconnects the die of two M1 Max chips resulting in a whopping 114 billion transistors. 

In other news, according to data compiled by RetailWeek, retail fraud increased by 50 percent between 2020 and 2021. This concerning trend comes as a result of the industry-wide shift to online retail due to the pandemic. The evolution to online shopping brings more avenues for bad actors to exploit small and medium-sized businesses, which may not be well versed in online security mechanisms. According to Identiq, a fraud prevention solutions provider, there are three common mechanisms of fraud that retailers fall victim to. These include promotional abuse, which entails using fake emails to exploit new-user sign-up offers, unreceived item abuse, where bad actors claim to have not received a product, and return abuse, which consists of returning a fake item or an empty box. 

Lastly, Pro Audio Technology has announced its latest line of modular amplifiers: the MA-4400, the MA-4242, the MA-9900, the MA-9942, and the MA-9999. This new line of amplifiers is designed to allow integrators to power any PRO or third-party audio system with ease. The device features two to four channels with up to 1000W, which allows the modular amplifiers to apply high-resolution DSP filtering, power, and calibrate any PRO sound system. Paul Hales, president and product designer for Pro Audio Technology, said in the company’s press release: “Knowing we had many loyal customers with projects in the pipeline, we got to work designing a new amplifier platform that could be manufactured consistently while we wait for the supply chain to normalize.”

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