COVID-19 forced many gym-goers to make tough decisions between going to the gym or working out at home. However, with the recent rise in the popularity of smart home fitness technology, exercise enthusiasts can easily transform their home into a gym.
Peloton, in particular, experienced massive growth in sales during the pandemic thanks to its ability to bring cycling classes right to users’ homes. Between September 2019 and January 2022, Peloton added an average of 540 thousand new members each quarter. This success led Peleton in September of 2020 to introduce a second model of its popular stationary bike: The Bike+.
As people return to in-person activities, Peloton’s growth has begun to trend downward but that could mean favorable price cuts for consumers. While Peleton bikes remain pricy to buy outright, those not willing to invest the big bucks for a Peleton can opt for the cheaper Echelon Connect Ex at nearly half the price.
Mirror the revolutionary smart home fitness technology from the aptly named company Mirror has an LCD screen where you can watch on-demand fitness classes and monitor your form. The content menu features classes in various disciplines, workout lengths, and fitness levels to cater to a multiplicity of user needs. Additionally, the stationary bike comes equipped with a Bluetooth heart-rate monitor and six fitness bands.
Home workouts are no longer constrained to the dumbbells and jump ropes collecting dust in the back of your closet. For better or worse, COVID-19 demonstrated the need for improved home fitness technology and businesses delivered with connected, personalized, and smart exercise equipment.