Home Business News Apple Hints at Possible New High-End iPhone ‘Ultra’ 

Apple Hints at Possible New High-End iPhone ‘Ultra’ 

Apple Hints at Possible New High-End iPhone ‘Ultra’ 

During a recent call with investors, Apple CEO Tim Cook responded to a question about the sustainability of rising iPhone prices by saying that it’s not an issue, and that consumers are actually willing to spend more. This could be a hint that the tech giant is looking to add a more high-end product to its smartphone lineup, according to Bloomberg reporter Mark Gurman. The iPhone “Ultra,” which could be released as soon as early next year, would be a notch above the Pro and Pro Max models. While Apple has already begun to draw greater distinctions between those two models, Gurman says the “Ultra” model could feature a faster processor and better camera capabilities. 

In other news, the Whirlpool Corporation was named one of Fortune Magazine’s most admired companies for the thirteenth consecutive year. The home appliance manufacturer has been driving innovation in that market for over 111 years and was also recently recognized on the list of America’s Most Just Companies and the Dow Jones Sustainability World Index. Fortune’s list of most admired companies featured 1,000 of the largest companies in the U.S., including Apple, Amazon, Microsoft and Alphabet.  

Lastly, in the latest round of layoffs at tech companies, Dell has announced that it will be cutting 6,650 employees – roughly five percent of its global workforce. The decision was made due to the “challenging global economic environment” and plunging PC shipments. The announcement comes after Meta Platforms CEO Mark Zuckerberg indicated last week that the tech giant may be instituting another round of layoffs, after it cut 11,000 employees in November. Google’s parent company Alphabet and Microsoft also announced layoffs last month. 


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