Beginning with 2022 models, all MINI USA vehicles sold in the United States will come standard with SiriusXM’s leading audio entertainment service. To enjoy the full benefits of the service, MINI USA is also dishing out a 12-month subscription to SiriusXM’s All Access package with the purchase or lease of a new vehicle.
“MINI delivers a true fun-to-drive experience with the enjoyment of being out on the open road, music on, in a car that offers go-kart handling and turns heads with its iconic design,” says Patrick McKenna, Department Head, Marketing, Product and Strategy, MINI USA. “We’re pleased to now offer SiriusXM as a standard premium feature that further enhances the in-car experience and driving fun across the full range of MY 2022 MINI vehicles.”
The partnership comes as a result of a recently-signed agreement between SiriusXM and MINI parent company, the BMW Group. The agreement extends the relationship between the companies through 2026.
“We’re honored that MINI values SiriusXM as an important part of MINI’s fun-to-drive experience and we’re excited to be expanding our relationship to make SiriusXM’s leading audio entertainment service a standard feature across their lineup,” says Chris Paganini, SVP, Automotive Partnerships, for SiriusXM. “Now all MINI drivers can enjoy SiriusXM’s unparalleled selection of ad-free music, plus sports, entertainment and much more.”
SiriusXM’s full lineup of varied programming includes access to the SXM App, so MINI drivers can continue to enjoy the benefits of the service even outside their vehicles. Full details on SiriusXM’s offers can be found at www.SiriusXM.com.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.