Say goodbye to the days of buying shoes online only to return them because they don’t look the same when you try them on in person. Amazon’s new Virtual Try-On for Shoes feature on its mobile app enables users to “try-on” select clothing items and shoes.
After selecting the product, a button on the page switches your screen to the camera where all you do is point it at your feet and see whether the shoe lives up to its staged photos. Virtual Try-On for Shoes allows you to visualize the shoe’s appearance from several angles and toggles between various colors. While the app can produce an appearance, it can’t tell you how the shoe fits or feels.
Those looking for the advice of friends can share the photos they took on Virtual Try-On for Shoes to friends over social media or store them on their device and take more time to deliberate.
Amazon’s introduction of more AR features follows the moves of other large retailers and businesses, like Pottery Barn, IKEA, and even Snapchat, to provide customers with a more realistic image of their product’s appearance. The business world’s shift towards the metaverse and augmented reality highlights the growing need for retailers to cater to the preferences of Gen Z. A study by Snapchat revealed that 60% of Gen Z consumers said AR experiences feel more personal and 92% want to utilize AR when shopping. AR doesn’t just prove effective for moving Generation Z through the buying process. Houzz reported that users who used their AR tool were 11 times more likely to make a purchase.
Virtual Try-on for Shoes represents just one of Amazon’s numerous efforts to produce a seamless omnichannel retail experience. In 2017, Amazon released its first AR feature that similarly allowed users to picture their furniture. As of last year, Amazon surpassed Walmart to become the world’s largest apparel retailer and opened its first apparel store in Los Angeles just last month.