Home Business News IKEA Kreativ Leverages AR to Customize Living Spaces

IKEA Kreativ Leverages AR to Customize Living Spaces

IKEA Kreativ Leverages AR to Customize Living Spaces
Image: IKEA

As we have previously reported, AR is beginning to catch fire with retailers in the furniture and appliance sectors. Last week, IKEA announced the release of IKEA Kreativ, an AI-enabled feature that will allow customers to visualize products in a room. The feature allows users to design and innovate their spaces via computer or smartphone. Brain Totty the CEO of Geomagical Lab, which developed the software said in IKEA’s press release: “We’re working hard to help people imagine a better life at home by fusing real technology advancements with fun and magical user experiences.”

In other news, GM has recently announced that it is expanding its collaboration with EVgo, which operates a nationwide network of electric vehicle charging stations, to add a new “Plug and Charge” feature to its Ultium Charge 360 ecosystem. GM EV owners with an EVgo account, a GM brand app for their vehicle, and OnStar functionality simply have to conduct a one-time activation of “Plug and Charge” within the mobile app. From there, they can simply roll up to any EVgo fast-charging station and immediately begin juicing up.   

Lastly, the audio solutions manufacturer Tribit has just unveiled the StormBox Blast, which is the newest member of the company’s StormBox line of portable Bluetooth speakers. The StormBox Blast is half disco ball with 32 LED lights on the front of the speaker that flash in rhythm to the music being played. Unsurprisingly with its flashy appearance, the device was designed to be the life of the party. It has a battery life of up to 30 hours and it can survive being submerged in up to a meter of water for 30 minutes.


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